Snowy the Mouse™ Recognized by Publishers Weekly at Licensing Expo 2025

FOR IMMEDIATE RELEASE
May 29, 2025

Snowy the Mouse™ continues to gain momentum as a growing character brand, earning recognition from Publishers Weekly, a leading international trade publication covering the publishing and licensing industries, during Licensing Expo 2025—one of the industry’s most influential events for brand licensing, publishing, and entertainment.

An Emerging Brand in Industry Conversations

Featured as part of the publication’s recap of the Expo, Snowy the Mouse™ was highlighted among a select group of brands generating interest across licensing and consumer product categories. The mention reflects the brand’s expanding presence as it continues to connect storytelling, products, and digital content into a cohesive, multi-platform experience.

Building a Year-Round Character Brand

During the show, Snowy the Mouse™ was recognized for its year-round positioning, supported by animation, books, puzzles, plush, and interactive products designed to extend the character’s world beyond the screen. As interest in story-driven intellectual property continues to grow, the brand is actively engaging with potential partners across a wide range of categories.

“We’ve always believed in building Snowy the Mouse™ as more than a single product—it’s a character and a world kids can experience across formats,” said Susie Bramhall, CEO of Farm to Fun LLC and creator of Snowy the Mouse. “It’s exciting to see that vision reflected in broader industry conversations at an event like Licensing Expo.”

Expanding Opportunities Across Categories

With increasing visibility across both publishing and toy industry platforms, Snowy the Mouse™ continues to build momentum as a flexible, story-driven brand with strong seasonal roots and growing year-round potential. The company is actively exploring licensing opportunities across toys, apparel, publishing, and additional consumer product categories.

Learn more at snowythemouse.com

About Farm to Fun

Farm to Fun LLC creates imaginative, high-energy entertainment experiences for children and families. Through storytelling, products, and digital content, the company brings characters like Snowy the Mouse™ to life in ways that inspire creativity, fun, and connection.

Media Contact

Dave Malacrida
Buzzmaster PR
310.770.3146
davemalacrida@yahoo.com

Licensing Opportunities

Susie Bramhall
Farm to Fun LLC
702.849.SNOWY (702.849.7669)
susie@snowythemouse.com