Snowy the Mouse™ Joins Character Parade at Licensing Expo 2025, Highlighting a Moment of Joy and Inclusion

FOR IMMEDIATE RELEASE
May 25, 2025

Snowy the Mouse™ took part in the annual Character Parade at Licensing Expo 2025 in Las Vegas, bringing energy, visibility, and heart to one of the industry’s most anticipated live events. Held across the showroom floor, the parade featured a lineup of globally recognized character brands and offered a dynamic moment of connection for attendees across the licensing community.

A Standout Presence at Licensing Expo

Snowy the Mouse participated in two official Character Parades on Tuesday, May 20 and Wednesday, May 21, joining a wide range of well-known entertainment properties in a high-energy celebration of character brands. The parade winds throughout the full expo floor, creating a unique opportunity for brands to engage directly with industry professionals, partners, and media.

A Meaningful Moment of Inclusion

The Wednesday parade carried special significance, beginning with the annual Magic Wheelchair reveal—an inspiring initiative that provides a child with disabilities a custom-designed, character-themed wheelchair. Following the reveal, the recipient led the parade, setting the tone for a powerful and emotional moment centered around creativity, inclusion, and joy.

“Being part of the Character Parade at Licensing Expo—especially during such a meaningful moment—was incredibly special for us,” said Susie Bramhall, CEO of Farm to Fun LLC and creator of Snowy the Mouse. “Seeing the excitement on the showroom floor and the way characters can bring people together in such a genuine way reinforces everything we’re building with Snowy the Mouse. It’s about fun, connection, and creating moments that families remember.”

Building Momentum in Licensing

With increasing visibility across major industry events, Snowy the Mouse continues to grow as a high-energy, family-focused character brand. The company is actively expanding across categories including books, plush, puzzles, and digital content, with ongoing licensing opportunities in multiple product segments.

Learn more at snowythemouse.com

About Farm to Fun

Farm to Fun LLC creates imaginative, high-energy entertainment experiences for children and families. Through storytelling, products, and digital content, the company brings characters like Snowy the Mouse to life in ways that inspire creativity, fun, and connection.

Media Contact

Dave Malacrida
Buzzmaster PR
310.770.3146
davemalacrida@yahoo.com

Licensing Opportunities

Susie Bramhall
Farm to Fun LLC
702.849.SNOWY (702.849.7669)
susie@snowythemouse.com