Written By Susie Bramhall Photo Credit: OMD / Andy McCluskey _________________________ Think back to a special time…sitting on the beach singing your favorite song, the…
FOR IMMEDIATE RELEASE
May 23, 2025
Snowy the Mouse™ wrapped a highly successful showing at Licensing Expo 2025 in Las Vegas, building strong connections across the global licensing community and continuing to gain momentum as an emerging children’s entertainment brand.
Throughout the show, the Snowy the Mouse brand engaged with a wide range of licensing groups, media and digital networks, television partners, brand partners, and industry professionals. The event provided valuable opportunities to share the brand’s vision, expand relationships, and explore new collaborations across multiple categories.
Adding to the excitement, the Snowy the Mouse mascot was on-site throughout the expo, greeting attendees and creating memorable moments across the showroom floor. The character also participated in the official Licensing Expo Character Parade, further elevating visibility and reinforcing Snowy the Mouse as a vibrant, high-energy brand within the industry.
“We had an incredible experience at Licensing Expo this year,” said Susie Bramhall, CEO of Farm to Fun LLC and creator of Snowy the Mouse. “Connecting with so many talented teams across licensing, media, and retail was energizing, and it’s clear there’s a growing appetite for character-driven brands like Snowy the Mouse. We’re excited about the relationships we’ve built and what’s ahead.”
With increasing awareness and industry engagement, Snowy the Mouse continues to expand across books, plush, toys, puzzles, gift sets, and digital content. With strong roots in seasonal storytelling and growing year-round appeal, the brand is actively pursuing licensing opportunities across multiple product categories, with a focus on building long-term partnerships that bring the character to life in new and impactful ways.
Learn more at snowythemouse.com
Farm to Fun LLC creates imaginative, high-energy entertainment experiences for children and families. Through storytelling, products, and digital content, the company brings characters like Snowy the Mouse to life in ways that inspire creativity, fun, and connection.
Dave Malacrida
Buzzmaster PR
310.770.3146
davemalacrida@yahoo.com
Susie Bramhall
Farm to Fun LLC
702.849.SNOWY (702.849.7669)
susie@snowythemouse.com
Written By Susie Bramhall Photo Credit: OMD / Andy McCluskey _________________________ Think back to a special time…sitting on the beach singing your favorite song, the…
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